Agile Marketing: Is Pharma Ready?
Traditionally, pharma marketers choose to be Hedgehogs- long term planning, lengthy deliberations, no provisions for mid-term course corrections. At the same time, counterparts in other sectors [...]
Traditionally, pharma marketers choose to be Hedgehogs- long term planning, lengthy deliberations, no provisions for mid-term course corrections. At the same time, counterparts in other sectors [...]